Writing a great bio can frustrate even the most creative of people. There is something about the pressure of distilling a career, or personality into a few captivating paragraphs.
Hiring a copywriter to write your bio can be an amazing experience.Our very own Barbara Krauss facilitates bio writing in amazing ways.
If you are of the DIY mind, here are some suggestions on how to pen a business bio:
1. Start with the transformation that you offer
Sparking interest with the very first few words triggers the alert part of the brain. Engaging the “Why should I care, or what’s in it for me?”
2. Create conflict
The best stories have a narrative arch that has a key part: a problem. Your bio can include a situation where you were able to solve a problem in your own life, or in a client’s life. Or simply point out a common enemy. In wellness, a lot of the time the enemy is pain.
“When clients come in, usually they are in pain. They have been told to try expensive procedures, take a lot of pharmaceuticals, and are generally not listened to. How Awful!”
3. Give away personal information
I’ve heard clients report many times that having a short description of their hobbies and interests brought people into their practice. Are you someone your clients can relate to? Do you have a secret addiction to reality TV, a hobby that has you traversing Mt.Rainer on the regular?
4. End with an invitation and inform potential clients of the next steps
A well-written conclusion invites people to your practice. The next logical question is “how do I get there?”
“If you would like to explore non-invasive options to pain-free living, I invite you to call our office and make an appointment.”
It’s a little cheesy, but it works.